Cut for Evans: Prints

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Arcadia / AW14 / Cut for Evans / Evans / Fashion design / Plus size

A selection of my final, and some extra prints, that I made for the Cut for Evans competition.  Our brief was to design six “hero” pieces so, using the word hero as my starting point, I looked at women who had all achieved something remarkable and important.  This formed the inspiration behind my print, and although it may not be obvious, there’s elements of these six women (Queen Victoria, Boudica, Empress Wu Zeitan, Joan of Arc, Eleanor of Acquitane and Hatsheput) in there.  I wanted it to be a conceptual representation of these women rather than an obvious one.

All of the prints were digitally made on Photoshop, and I built up layers and different images from images and paintings of these six women to fully embody the story behind my collection.

My final print and colour palette board:

Colour palette A2

My final line up submitted as part of my portfolio:

Final line up


Cut for Evans competition: my collection!

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Arcadia / AW14 / Cut for Evans / Evans / Plus size / Press / Print

The high street plus size brand Evans, approached Nottingham Trent and Kingston University earlier this year, asking students to design a six piece collection that would be launched for AW14.

I decided to enter in the woven category from Trent, and was asked to go down to London to present my designs in April of this year.  I was up against some amazing competition, but to my complete surprise, I was told that I won! Myself and a lovely girl from Kingston University, Eve Turley, had the amazing opportunity to get our designs put into production, and then launched in store.

Our collections were launched at the end of October in the flagship Evans store in Oxford Circus, and it was the most surreal moment of my life, with all my friends and family there too.  I had the opportunity to meet people in industry, and a number of amazing plus size bloggers!

Here are some images and Instagram screenshots of the night, plus a few press bits, including links to feature on The Daily Mail, Nylon and Refinery29!!

And here is the Lookbook video (from Evans website):

I also want to say a massive massive thank you to everyone at Evans who made this opportunity possible, and to all the lovely people who have bought/blogged/tweeted etc about the Cut for Evans collection!

SS15 collections: Artificial

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Catwalk / Fashion design / Market research

Inspiration from the latest SS15 collections to grace the catwalks.  I focused on looking at designers whose collections incorporate an artificial feel to them – textures, prints and fabric that evoke futuristic imagery and simpler silhouettes.

Although these collections do have varying characteristics, from the very simple white of Parkchoonmoo to the colourful layerings of the new Milly collection, I feel that they all relate well to this category, depending on individual interpretation and based on the fact that I am no where near ready to choose a signature “look” to my collection – these are just inspirational catwalk looks that I have researched so far.

Alexander Wang

Calvin Klein

 Carolina Herrera

Hugo Boss

Lucas Nascimento 


Ohne Titel


Porsche Design

Fréderic Doazan and Vandy Roc: Modern Western beauty standards

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Initial research

This short video by Frederic Doazan and Vandy Roc is a creepy animation commenting on our beauty obsessions, and how, in the pursuit of physical perfection it can go so horribly wrong.  The injecting, slicing and cutting away at our bodies portrayed in this way looks inhuman on a drawing, and yet people are prepared to use the only body they will ever have as play-toy of plastic surgeons.

Creating perfect people: South Korean plastic surgery and Ji Yeo

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Fashion design / Initial research

A big part of what I’m interested in for my final collection is creating human perfection, and our desperate need to nowadays for us to be the best, but also what a desirable human body or face really looks like. Beauty has always, and will always be, something that we constantly judge peoples’ worth on.  

Cosmetic surgery has consistently become an ever expanding industry, and has increasingly become more acceptable as a journey to carving better versions of ourselves.  In South Korea, where more cosmetic surgeries are performed than anywhere else in the world, it has become a completely normal, and almost expected process for many women.  Double-eyelid surgery (performed to produce an artificial crease to make eyes appear more “Western”), for example, is so common-place in South Korea that many see it like going to the dentist for a check up.  

However, having watched a number of Korean plastic surgery transformations, its more apparent that these surgeons are shaping desperate women into carbon copies of one another.  Is this growing trend of striving for physical perfection making us all plastic clones?

Here are some very drastic before and after Korean plastic surgery shots to show just how much we can wipe away our original faces with a scalpel and saw.




I’ve recently come across a Brooklyn based aritist, Ji Yeo, who has done a number of photography projects commenting on the pressures women in Korea are under in achieving the ideal Korean face and body.  These shocking pictures were taken in a Korean plastic surgery recovery room, where the subjects have undergone radical, elective surgeries in a hope of achieving the perfect aesthetic ideals.


The Beauty_#11the_beauty_005

the_beauty_001 copy



Picture 009


Portfolio: Layout inspiration

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Fashion design / Initial research / Layouts / Portfolio / Typography

Portfolio layout research in preparation for 3rd year:

I’ve recently come across a French (??) graphic designer, Paul-Henri Schaedelin, from a typography search on Pinterest. I love the way he applies colour, mixed media and typography together.  Below are some of my favourite pieces by him.  You can view his blog here , and website here for more inspiration.

Constraint: 2nd Year Final project initial inspiration

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Fashion design / Initial research / Mental illness

Titled Constraint, I chose to base my project on mental illnesses, and how attitudes towards those suffering has altered throughout history.  What I didn’t want was a typical “strait-jacket” inspired outfit; instead I wanted my outfit to have a more of a hidden meaning behind it.

An old myth that I heard long ago was the idea that being able to draw a perfect circle would make you insane.  This perfect circle motif carried on throughout my project and I involved it in two elements of my final outfit.

Another source of inspiration was The Bell Jar by Sylvia Plath.  Having read it for my A Level English Literature, I re-read it and used some of the protagonists descriptions of her own depression as a starting point for my research and design development.

Below are some of my initial secondary images I collated from Pinterest.

Frontal Lobotomy diagram









Diagram of a lobotomy, a highly controversial and dangerous procedure popular during the 1940s and 1950s to treat various mental illnesses.












Patient in a strait-jacket, taken from inside a mental institution.

Sylvia Plath: The Bell Jar












To the person in the bell jar, blank and stopped as a dead baby, the world itself is the bad dream.

Brutalist Architecture: Southbank in Summer

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Graffiti on London's Southbank

Colour vs Concrete


Brutalist Architecture, as seen in some of my photos taken of the Southbank area, was a popular architectural style in the 1950s to 1970s.  Their strong, fortress-like dominance over this side of the River demonstrate a strong sense of utilitarianism.  Perfect, rigid blocks of concrete shape a very creative and diverse area, and were popular during their construction as an attack on anti-capitalism through their controlled design aesthetics and practicality as sturdy, uncompromising buildings.

The graffiti, despite still being very controlled, offers a colourful juxtaposition to the vast expanse of grey buildings, and gives a glimpse into the creativeness of the surrounding area, which includes the Hayward Gallery and British Film Institute.